If you're a freelance web designer or agency, your biggest challenge isn't skill — it's pipeline. Most designers wait for referrals that may never come, or blast cold emails at random businesses from an outdated directory.
SiteScout takes a different approach. Instead of guessing who needs a website, it surfaces businesses that are actively missing one, scores them on how likely they are to convert, and puts their contact details in front of you in seconds.
Here's how to build a list of 100 qualified leads in less than an hour.
Step 1: Pick Your City and Category
Start on the Search page. The narrower you start, the more personal your outreach can be.
Choose a city you know well — local businesses are easier to close. Then pick a single category. Restaurants, auto repair shops, and landscaping companies consistently score highest because they're established businesses with real customers but often poor online presences.
Quick Hunt mode is the fastest way to get started. Select your industry from the chips, type your city, and hit Search. SiteScout queries Google Business Profile in real time and returns every business in that area — whether they have a website or not.
Step 2: Sort by Opportunity Score
Every business gets an Opportunity Score from 0 to 100. The higher the score, the more signals SiteScout detected that suggest the business could benefit from your services.
A score of 70+ typically means the business:
- Has no website, or only a Facebook page
- Has real customers (strong rating and review count)
- Is an established operation (claimed Google profile, photos uploaded)
These are your priority targets. Sort by score descending and focus on the top 30–40 results from your first search.
Step 3: Run 3–4 Searches in Different Categories
One search gives you 20–30 high-quality leads. To reach 100, run the same city through 3–4 different categories.
A solid combination:
- Restaurants (always a large pool)
- Auto repair and mechanics
- Plumbers or HVAC companies
- Hair salons or barbers
Each search takes about 60 seconds. By the time you've done four, you'll have 80–120 scored leads ready to work.
Step 4: Save to Lists
Don't let the results disappear. Use the Save to List button on any lead to add it to a named list — "Miami Restaurants June," for example.
Creating separate lists by city, category, or campaign makes your follow-up workflow cleaner. You can export each list as a CSV or Excel file and drop it into your CRM, Google Sheet, or mail merge tool.
Leads saved to lists include the business name, phone number, address, Google Maps link, website URL (if any), and Opportunity Score.
Step 5: Prioritise the No-Website Leads
Filter your results to show only businesses with no website. These are your easiest conversations — there's no incumbent to unseat, no redesign negotiation.
For businesses with a Facebook page as their only presence, SiteScout flags them as Social Media Only in the opportunity breakdown. These owners already understand they need an online presence. They're one step away from saying yes — they just need someone to ask.
What to Do With Your List
By the end of an hour you should have 80–120 leads scored, saved, and exported.
- Reference the score. "I noticed your business doesn't have a website but has 200 five-star reviews — that's a lot of revenue going to competitors who are easier to find online."
- Lead with their outcome. Instead of "I build websites," try "I help restaurants in Miami get found by people searching on Google."
- Start local. A business you can name-drop converts at 3–5x the rate of a generic cold email.
The leads are the easy part. SiteScout handles that in under an hour. The rest is just showing up.